Banishing Backlash

Why women receive backlash for being too assertive and what they can do about it

We’ve all heard that women who are too assertive tend to get backlash whereas men can assert themselves with impunity. You might even know a woman who has been told she is too aggressive or pushy. Yet women need to assert themselves to get ahead and be taken seriously in leadership roles. What’s going on here and what can women do about it?

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